Louis Vuitton
Louis Vuitton is a French maison founded in 1854 as a trunk maker, now a leather goods, fashion and travel house built on the monogram and the workshop.
The wordmark is set in wide capitals and never condensed. Editorial type elsewhere, large margins, nothing crowded.
use sale or discount language
show a product without the craft behind it
crowd more than one product into a frame
Made in the same workshops since 1854.
Spare and assured. Few words, each one chosen. Heritage stated as fact, never as nostalgia.
Buyers of luxury goods who care about the house, the workshop and the object, and who never buy on price.
+Craft that takes years to learn
+Travel
+Objects that outlive their owner
×Discounting
×Disposable fashion
×Logos without craft behind them
would die on
Nothing we make should ever be sold at a discount.
