Amazon
Amazon runs the world's largest online store, plus cloud infrastructure, devices, logistics and entertainment. Everything is organised around selection, price and delivery speed.
Dense, functional type at small sizes. Headings are bold but never large. Information beats elegance on every screen.
hide a price or a delivery cost
promise a delivery date we cannot meet
put style ahead of finding the product
Free delivery on your first order.
Direct, factual, customer first. Lead with the benefit and the price. No throat clearing.
Shoppers who want the thing they need to arrive tomorrow at a fair price, and businesses that want the same reliability from infrastructure.
+Starting from the customer and working back
+Low prices
+Speed
×Hidden costs
×Slow delivery
×Decisions made for internal reasons
would die on
The customer is never the one who has to compromise.
