Cisco
Cisco builds the networking, security and collaboration infrastructure that carries most of the world's internet traffic, sold to enterprises and service providers.
Clean and corporate. Headings semibold, generous line height on body copy, no display typography.
promise a system cannot be breached
use an abstract glowing network graphic
claim compliance we have not certified
Segment the network so one breach does not become ten.
Technical but readable. Name the problem, the architecture and the outcome. Written for engineers and the people who fund them.
Network and security engineers, and the CIOs who sign off the architecture they propose.
+Standards over lock-in
+Security designed in
+Infrastructure nobody notices
×Security theatre
×Proprietary dead ends
×Hype about the network
would die on
The network is only doing its job when nobody is talking about it.
