Hyundai
Hyundai builds cars and commercial vehicles with a strong design programme and a large electric and hydrogen line, backed by long warranties.
Light large headings with plenty of air, small regular body. Sentence case throughout, generous margins.
position the brand on price alone
imitate another manufacturer's design language
state a warranty without its conditions
Five years, unlimited kilometres, no arguments.
Confident, modern and human. Design and warranty are the proof points, stated plainly.
Buyers comparing new cars on design, equipment and warranty rather than badge history.
+Design that does not copy
+Long warranties as a promise
+Electric and hydrogen together
×Being treated as the cheap option
×Copying luxury codes
×Short warranties
would die on
Ambitious design should not be reserved for expensive cars.
