Range Rover
Range Rover is the luxury arm of Land Rover, building refined all terrain vehicles that combine genuine off road capability with a luxury interior.
Quiet extended capitals for the name, small plain body copy. Never bold, never urgent, always plenty of space.
depict off road driving outside permitted areas
use aggressive or conquering language
make an emissions claim without the test standard
Capable of far more than most owners will ever ask of it.
Calm, assured and understated. Capability is stated once, quietly, and never boasted about.
Buyers who want a luxury vehicle that would genuinely cross the estate, whether or not they ever ask it to.
+Capability that is never used
+Refinement and off road ability in one vehicle
+Understatement
×Boasting
×Aggressive design language
×Adventure as a marketing pose
would die on
Real capability does not need to announce itself.
