Hermès
Hermès is a French house founded in 1837 as a harness maker, now making leather goods, silk, watches and homeware, with objects still made by a single artisan from start to finish.
A quiet serif set small on a large page. The orange box and the drawing do the talking; type never competes with them.
use urgency or scarcity selling
show an object without its craft
discount anything
A saddle stitch, made by one pair of hands, start to finish.
Playful within great formality. Few words, a little wit, never a hard sell. The object is described, never praised.
Buyers who wait for an object, care who made it, and will keep it for a lifetime.
+One artisan, one object
+Materials that age well
+Wit inside formality
×Mass production
×Urgency selling
×Logos as the point
would die on
An object made by one pair of hands is worth waiting years for.
