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Tiffany & Co. is an American jewellery house founded in 1837, known for diamonds, silver, the blue box and a traceable sourcing programme.
A classical serif wordmark set wide and small. Everything else quiet, centred and generous with space.
use sale or discount language
reproduce the brand blue inaccurately
show a stone without its specification
A stone we can trace from mine to setting.
Romantic and precise. Stone, cut and setting stated exactly; the occasion left to the reader.
Buyers marking an engagement or an occasion who care about the stone's provenance and the house.
+Stones you can trace to the mine
+The moment a box is opened
+Setting done by hand
×Discounting
×Untraceable stones
×Jewellery sold like a commodity
You should be able to know exactly where a diamond came from.