HSBC
HSBC is an international bank serving retail, wealth and commercial customers, with its strength in trade and money moving between markets.
Plain upright sans with a clear hierarchy. Rates and terms set at the same size as the offer they belong to.
quote a rate without its conditions
imply a transfer is free when a margin applies
use wealth imagery to sell everyday banking
Hold nine currencies in one account, with the conversion rate shown before you confirm.
Internationally minded and plain. Explain what a product does across borders, with the conditions stated.
People and businesses with money, family or trade in more than one country.
+Trade between places
+Being local in many countries
+Rates shown before confirmation
×Hidden exchange margins
×One size banking
×Vague terms
would die on
A customer should see the exchange rate before they press confirm.
