Gillette
Gillette makes razors, blades and grooming products, built on blade engineering and a global replacement cartridge system.
Precise engineered sans, headings tight and confident. Blade technology names set exactly, never abbreviated.
define masculinity for the reader
sell through insecurity or shame
make a skin claim without its test
Five blades, set closer together, so you pass over the same skin less often.
Engineering led and respectful. Describe the blade geometry and what it does for the skin, without posturing about manhood.
Men buying razors and blades on comfort and skin result, and increasingly anyone shaving anything.
+Blade engineering people can feel
+Shaving as a daily craft
+Men choosing their own look
×One definition of masculinity
×Selling through insecurity
×Claims without a test
would die on
How a man wants to look is his business, and the razor is just a tool.
