J.P. Morgan
J.P. Morgan is the investment banking, markets and asset management business of JPMorgan Chase, advising institutions, governments and large corporates.
A classical serif for headings, plain sans for tables and figures. Numbers are never decorative and always aligned.
promise or imply a guaranteed return
publish a figure without its source and date
give investment advice without a risk statement
Our base case assumes two cuts this year. Here is what breaks it.
Measured, evidence led and discreet. State the position, the assumption and the risk. Never promise a return.
Institutional investors, corporate treasurers and boards who read the research before the pitch.
+Research that states its assumptions
+Relationships measured in decades
+Discretion
×Guaranteed return claims
×Short termism
×Advice without risk disclosure
would die on
Any forecast without its assumptions written next to it is a guess.
