Disney
Disney makes and distributes films, series, animation, theme parks and consumer products built on a century of characters and stories.
The script wordmark is never rebuilt or restyled. Supporting type is warm and simple, set large, sentence case.
show a character off model
use frightening imagery in family-facing work
call a film content
The story you grew up with, and the one they will.
Warm, story led and for all ages. Never talk down to a child or over the head of a parent.
Families choosing what to watch and where to go, and adults who have carried the same characters since childhood.
+Stories that work at any age
+Craft in animation
+The moment a child recognises a character
×Cynicism
×Characters used carelessly
×Talking down to children
would die on
A story told well is worth more than any franchise plan.
