FedEx
FedEx is a global express delivery company running its own air and ground network, built on time definite, tracked overnight delivery.
The wordmark, with its hidden arrow, is never altered, spaced or recoloured outside the approved pairs. Headings are tight capitals, body plain.
state a delivery guarantee without its service conditions
alter the wordmark's colour pair
promise a window the network cannot hold
Delivered by 10:30 tomorrow, or you do not pay for it.
Precise about time. Delivery windows, guarantees and tracking, stated exactly and never rounded up.
Businesses shipping time critical goods and the people tracking a package to the hour.
+A delivery window kept to the minute
+Its own aircraft and its own network
+Tracking that tells the truth
×Missed windows
×Vague estimates
×Logistics jargon
would die on
When it absolutely has to be there, an estimate is not good enough.
