Nissan
Nissan builds cars, crossovers and electric vehicles, with an early mass market electric car and a long performance history alongside it.
Plain, structured sans. Headings bold and short, specification tables tidy. Nothing stylised, nothing italic.
depict speeding or unsafe driving
quote a range without its test standard
position the brand on prestige
We put an electric car on the road in 2010, and it is still on it.
Direct and engineering minded. Talk about the drivetrain, the range and what the car is for.
Families and commuters comparing crossovers and electric cars on range, space and price.
+Being early on electric
+Crossovers built for real families
+Engineering that reaches ordinary cars
×Badge pricing
×Speed marketing
×Technology kept for flagships
would die on
New technology belongs in the car most people can actually buy.
