Brand profile

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Accenture
Brand DNA

Accenture

Accenture is a professional services firm delivering strategy, technology, operations and change programmes for large organisations across every industry.

54%
Background#FFFFFF
24%
Secondary#F5F5F5
12%
Text#000000
7%
Primary#A100FF
3%
Surface#460073
Typography
Aa
GT Sectra FineDisplay · Modern & cleanGraphikText · Sharp & flat

Large light headings, tight body, generous white space. The greater-than mark is a logo, never a bullet or a typographic device.

Tone
WarmCool
PlainTechnical
SeriousPlayful
ModestConfident
QuietLoud
Never

name a client without permission

publish a result without its measurement basis

use consulting jargon in place of a number

Never says
synergythought leadershipparadigmbest-in-class
Sounds like this

Eleven weeks to migrate, forty percent less spend on infrastructure.

Research led and outcome focused. Name the client problem, the work and the measured result.

Audience

Boards and functional leaders buying a programme of work that has to land, not a report.

Loves

+Results a client will sign off

+Industry depth over generic advice

+Doing the implementation, not just the deck

Loathes

×Strategy with no delivery

×Buzzwords

×Case studies with no numbers

The hill it
would die on

A recommendation nobody implemented did not happen.

DensityAiry
AlignmentLeft
MotionSubtle
AddressFormal
Accenture · brand DNA at a glance 10 of 12 traits
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