Brand profile

Paste this link into ChatGPT, Claude or any other AI tool so it writes and designs in your brand.

Nasdaq
Brand DNA

Nasdaq

Nasdaq operates stock exchanges, market technology and listing services, and publishes the indexes that carry its name.

48%
Background#FFFFFF
30%
Secondary#F2F6F8
12%
Text#1A1A1A
7%
Primary#0092BC
3%
Surface#003057
Typography
Aa
Instrument SerifDisplay · Technical & preciseInterText · Sharp & flat

Sans headings with monospace figures for tickers, prices and times. Numbers are the typography; nothing else competes.

Tone
WarmCool
PlainTechnical
SeriousPlayful
ModestConfident
QuietLoud
Never

publish a market figure without its timestamp and source

imply an investment recommendation

draw a chart without labelled axes

Never says
dreamsskyrocketguaranteedhot stock
Sounds like this

As of close, 21 March, source Nasdaq market data.

Precise, market literate and time stamped. Every figure carries its moment and its source.

Audience

Listed and listing companies, market participants and the financial media reading the data.

Loves

+Markets that are transparent by design

+Data with a timestamp

+Companies going public properly

Loathes

×Unsourced figures

×Hype about a listing

×Charts without axes

The hill it
would die on

A number without a timestamp is not market data.

DensityDense
AlignmentLeft
MotionSubtle
AddressFormal
Nasdaq · brand DNA at a glance 10 of 12 traits
ChattyPage