Dior
Dior is a French couture house founded in 1946, working across couture, ready to wear, leather goods, fragrance and beauty.
A classical serif logotype set wide, with fine italic display type in campaigns. Small quiet body copy, always centred.
use sale or discount language
crowd more than one look into a frame
show product without the craft behind it
The Bar jacket, cut as it was in 1947.
Formal and romantic. Reference the couture house and the garden. Never sell, only present.
Luxury buyers who follow couture and buy into the house rather than a single product.
+Couture as the source of everything
+The hand of the atelier
+Romanticism without irony
×Discounting
×Fast fashion
×Explaining a garment away
would die on
Everything the house makes should trace back to the couture atelier.
