Budweiser
Budweiser is an American lager brewed since 1876, sold worldwide, associated with sport, the Clydesdales and mass brewing done to a fixed recipe.
Heritage script and bold slab capitals from the label, used as they appear on the bottle. Nothing modernised or condensed.
show anyone under legal drinking age
imply drinking solves a problem
omit the responsible drinking message where it is required
Brewed the same way since 1876.
Plain spoken and proud. Brewing process, hard work and the people who drink it. No craft beer posturing.
Adults of legal drinking age who want a familiar beer at a bar, a match or the end of a working day.
+Work finished and a beer earned
+Brewing at scale done properly
+Sport and the crowd
×Pretension about beer
×Craft snobbery
×Drinking alone as a message
would die on
A beer at the end of a shift needs no explanation.
