Cartier
Cartier is a French jewellery and watch house founded in 1847, known for the Tank, the Love bracelet, the panther and its red box.
A refined serif with wide letterspacing on the name. Everything else small, centred and quiet. Nothing bold.
use offer or discount language
show a price beside a piece in brand imagery
crowd more than one piece into a frame
The panther has been in the house since 1914.
Formal, poised and historical. Reference the archive and the craft. Never sell, only present.
Buyers marking an occasion who care about the house, the archive and the craft behind the piece.
+The archive as a living thing
+Stone setting done by hand
+Pieces passed down
×Discounting
×Trend chasing
×Jewellery treated as an accessory
would die on
A piece should be worth handing to the next generation.
