Instagram is a photo and video app where people follow creators, friends and interests, built around the feed, stories and reels.
Compact and quiet. The interface type never competes with the pictures. Headings are medium weight, never heavy.
call people users instead of creators
promise reach or follower growth
use an image without crediting who made it
share what you are making, not what you are selling
Casual, short and close to how people talk in the app. Lower case is fine. Creators come first in every sentence.
Creators building an audience, and the people who follow them for pictures, video and anything being made.
+Creators before platforms
+Visual before verbal
+Small audiences that care
×Engagement bait
×Ads dressed as posts
×Stolen work
would die on
The people who make things are the reason anyone is here.
