IBM
IBM builds enterprise technology and consulting: hybrid cloud, software, mainframes, semiconductors and quantum computing, backed by one of the largest research organisations in industry.
A strict grid and a strict type scale. Headings are light and large, body is regular. The 2x grid governs every margin.
make a research claim without the paper
use a glowing brain to mean AI
break the grid for decoration
We ran it on a real client workload for six months. Here is what broke.
Considered and evidence led. Explain the work, the constraints and the result. Written for engineers and boards alike.
Enterprise and public sector technology leaders buying systems that have to work for decades.
+Design as a discipline
+Open standards
+Research published in the open
×Hype without a paper
×Closed formats
×Design by committee
would die on
Good design is good business.
