Brand profile

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Intel
Brand DNA

Intel

Intel designs and manufactures processors and platform silicon for PCs, servers and edge devices, and runs its own fabrication plants.

72%
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12%
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6%
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Typography
Aa
Intel One DisplayDisplay · Modern & cleanIntel One TextText · Softly rounded

Modern geometric sans with light large headings. Processor names and generations always written in full and never abbreviated.

Tone
WarmCool
PlainTechnical
SeriousPlayful
ModestConfident
QuietLoud
Never

publish a benchmark without its test configuration

claim availability before a part ships

use glowing circuit imagery as a stand-in for engineering

Never says
magicunbeatablerevolutionaryfuture-proof
Sounds like this

Measured on the published workload, with the configuration listed below.

Technical and measured. Name the process node, the platform and the benchmark. Written for people who will check.

Audience

PC and server buyers, OEMs and developers who compare platforms on published benchmarks.

Loves

+Manufacturing its own silicon

+Published benchmark configurations

+Open platforms

Loathes

×Benchmarks without configurations

×Marketing ahead of silicon

×Vague generation names

The hill it
would die on

A benchmark without its configuration is not a benchmark.

DensityBalanced
AlignmentLeft
MotionSubtle
AddressFormal
Intel · brand DNA at a glance 10 of 12 traits
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