Santander
Santander is a Spanish banking group operating retail and commercial banks across Europe and the Americas, strongest in everyday personal banking.
Friendly rounded sans with clear headings. Rates, fees and terms always in the same weight and size as the offer.
state a rate without its conditions
encourage borrowing beyond means
use wealth imagery for an everyday product
Two percent back on your bills, up to ten euro a month.
Simple, personal and local. Explain the product in the language a branch would use, with the conditions attached.
Everyday banking customers and small businesses choosing on simplicity, fees and whether there is a branch nearby.
+Banking that stays local
+Simple products without hidden conditions
+Branches that still exist
×Hidden fees
×Products only an adviser can explain
×Financial jargon
would die on
If a product needs an adviser to explain it, it is too complicated.
