HP
HP makes printers, laptops, workstations and the supplies and services around them, for consumers, small businesses and enterprises.
Neutral corporate sans with modest headings. Print and device specifications set in clear tables, never buried in prose.
quote a device price without the running cost
claim a page yield without its standard
imply cartridges are unrestricted if they are not
Around two cents a page, with the ink included for a year.
Practical and value led. Explain the cost per page, the warranty and what fits on the desk.
Home and small business buyers choosing on running cost and reliability, plus IT teams buying fleets.
+Print that still matters
+Machines that are cheap to run
+Devices designed to be repaired
×Hidden running costs
×Cartridges that lock a customer in
×Marketing that hides the total price
would die on
The real price of a printer is what a page costs.
