Uber
Uber is an app for booking rides, deliveries and freight, connecting passengers with drivers and couriers in cities worldwide.
Heavy black headings set tight, small functional body. Prices and times are always the biggest number on the screen.
show a fare without saying when it applies
erase the driver from the story
promise an arrival time we cannot hold
Four minutes away. 12.40 euro, price locked.
Short, functional and time based. Say the price, the wait and the route. No poetry about movement.
City dwellers who need to get somewhere now, and the drivers and couriers working through the app.
+A price known before the ride starts
+Getting somewhere without owning a car
+Drivers who are paid per trip they see
×Surprise fares
×Waiting without knowing why
×Talking about mobility instead of rides
would die on
You should know what it costs before you get in.
