Huawei
Huawei makes smartphones, networking equipment and consumer devices, with heavy investment in imaging, silicon and telecommunications research.
Light large headings with dense specification blocks. Camera, chipset and battery figures always exact.
present a sample photo not taken on the device
quote a camera or battery figure without conditions
claim a service is available where it is not
Shot on the device, no post processing, photographer credited.
Engineering and imaging led. Talk about the optics, the silicon and the research behind them.
Buyers choosing a phone on camera performance, and the telecoms operators buying its network equipment.
+Camera engineering
+Research spending as a habit
+Hardware built in house
×Sample images that were not shot on the device
×Marketing ahead of engineering
×Vague specifications
would die on
If the photo was not taken on the phone, it does not belong in the launch.
