Gucci
Gucci is an Italian luxury house founded in Florence in 1921, known for leather goods, the web stripe and an eclectic maximalist design language.
A high contrast serif logotype with wide spacing, set against eclectic vintage type in campaigns. Maximalism is allowed here.
use sale or discount language
reverse the order of the green and red stripe
flatten a campaign into a plain product shot
Florence, 1921, and everything that came after.
Cultured, eclectic and a little theatrical. References to art and history are welcome; explanation is not.
Luxury buyers who follow fashion as culture and want a house with a visible point of view.
+Maximalism done with craft
+Art and fashion in the same frame
+House codes reinvented, not preserved
×Safe minimalism
×Discounting
×Fashion without a point of view
would die on
Taste is a position, and holding one means some people will hate it.
