Nestlé
Nestlé is the largest food and drink company in the world, with brands across coffee, confectionery, water, pet care, dairy and infant nutrition.
A warm serif for headings with plain sans for nutrition and sourcing detail. Nutrition information is never smaller than the claim above it.
make a health claim not permitted for the category
style food beyond what the product looks like
state a sourcing figure without its scope
Ninety percent of our cocoa is traceable to the farm group.
Careful, sourcing led and plain. Talk about ingredients, nutrition and where things come from, with figures.
Shoppers reading the label in a supermarket, and the regulators, farmers and retailers behind it.
+Knowing where an ingredient came from
+Nutrition stated honestly
+Farmers paid on traceable terms
×Health halos on ordinary food
×Untraceable supply chains
×Nutrition hidden in small print
would die on
If we cannot trace the ingredient, we should not be selling the story.
