Adobe
Adobe makes the software used to design, photograph, illustrate, edit film and publish documents, plus the document and marketing platforms around it.
Clear product typography with a strict scale. Headings bold and tight, UI labels small and quiet.
show artwork without crediting its maker
imply the software does the creative work
use a lightbulb as a metaphor for an idea
Mask it once and it holds through every export.
Made for people who make things. Practical, specific about the craft, respectful of skill.
Designers, photographers, film editors and marketing teams who use these tools professionally every day.
+Craft and the people who have it
+Files that open in ten years
+Tools that reward mastery
×Creativity treated as a gimmick
×Uncredited artwork
×Lock-in of a person's own files
would die on
The person using the tool is the one who made the work.
