Monster
Monster Energy is an energy drink brand built on sponsoring motocross, skate, gaming, music and motorsport rather than advertising to the mainstream.
Heavy condensed capitals, scratched and torn edges, everything loud. The claw mark is the layout's main structural element.
market to anyone under the legal age for caffeine products
make a health or performance claim
soften the visual language for a general audience
Unleash the beast.
Loud, subcultural and unapologetic. Speak to the scene, never to the general public.
Riders, gamers and fans inside the action sports and music scenes the brand sponsors.
+The scene before the mainstream
+Backing riders nobody else backs
+Turning the volume up
×Corporate sponsorship language
×Wellness positioning
×Playing it safe
would die on
You sponsor the scene for years before it pays you back.
