John Deere
John Deere makes agricultural, construction and turf machinery plus the precision farming technology on top of it, sold through a dealer network.
Solid, agricultural headings with a plain readable body. Machine model numbers set exactly and never shortened.
claim a yield improvement without its trial data
show a machine operated unsafely
market to farmers with lifestyle imagery
One less pass over the field, every season.
Grounded and respectful of the work. Talk in seasons, yields, uptime and dealer support.
Farmers and contractors buying machinery that has to work every day of a short season.
+Machines that run through harvest
+Dealers who know the farm
+Farmers deciding what technology is worth
×Downtime at harvest
×Technology that cannot be repaired locally
×Marketing that has never been on a farm
would die on
Nothing matters more than the machine running during harvest.
