Sony
Sony makes cameras, audio, televisions, sensors, games consoles and the music and film businesses that sit alongside them.
Quiet neutral sans, set small, plenty of white. The product photograph is the only thing allowed to be large.
overstate a specification
show footage not shot on the product as if it were
use hype language about entertainment
The sensor the film was shot on.
Understated and craft led. Describe what a creator or listener can do with it, not how advanced it is.
Film makers, photographers, musicians, gamers and the people who buy for the quality of image and sound.
+Engineering for people who make things
+Sound and image as craft
+Hardware that lasts a career
×Specification wars
×Overstated claims
×Design that shouts
would die on
The tool should disappear behind the work it makes.
