Booking.com
Booking.com is an accommodation and travel marketplace connecting travellers with hotels, apartments and homes, built on inventory, price and verified reviews.
Dense functional interface type. Small bold headings, clear price typography, nothing decorative. Numbers always stand out.
use fake scarcity or urgency
show a property photo that is not the property
hide a fee until checkout
Free cancellation until 24 hours before check in.
Practical, fast and factual. Price, distance, availability, cancellation terms. No travel poetry.
Travellers comparing places to stay on price, location and cancellation terms, often at short notice.
+Reviews from people who actually stayed
+Transparent cancellation terms
+Finding a room in the next hour
×Fake urgency
×Hidden fees
×Photographs that flatter a room
would die on
A review only counts if the person actually slept there.
