Nintendo
Nintendo makes games consoles and the games for them, built on its own characters and on play that works for a family in one room.
Round, friendly headings set large. Game titles always in their own logotype; system type stays plain and out of the way.
compete on technical specifications
show violent or frightening imagery in family-facing work
present non-gameplay footage as gameplay
Pass a controller to anyone and they will be playing in thirty seconds.
Bright, welcoming and family first. Explain the fun, never the technology. Everyone in the room can play.
Families and players of every age who care about the game in front of them, not the hardware behind it.
+Play that anyone can join
+Characters over specifications
+Fun invented, not iterated
×Specification wars
×Games that need a manual
×Play that excludes the family
would die on
Fun is a design problem, not a hardware problem.
