Porsche
Porsche builds sports cars, with the 911 at the centre, alongside SUVs and electric models, and a racing programme the road cars borrow from.
Clean, engineered type with wide margins. Headlines short and never emotional. Technical data set as data.
depict speeding on public roads
use lifestyle framing instead of engineering
crowd the silhouette in an image
Rear engine, because that is where the traction is.
Precise and self assured. Sports car engineering explained plainly, with the numbers doing the persuading.
Drivers who want a car engineered for the circuit that still works as a daily car.
+A sports car you can drive every day
+Engineering continuity across decades
+The silhouette staying recognisable
×Compromise for fashion
×Numbers without feel
×Ornament
would die on
A sports car should be usable on a Tuesday morning.
