Facebook is a social network of profiles, groups, pages, events and marketplace, used by billions of people and millions of small businesses.
Interface type. Semibold headings, plain body, sentence case. Nothing decorative anywhere.
obscure a privacy setting
imply data is never shared
use engagement bait in copy
You choose who sees this, and you can change it later.
Plain and practical. Explain the feature and the control the person has over it. Never oversell.
People keeping up with family, groups and local life, and small businesses reaching their own neighbourhood.
+Groups that keep a community alive
+Small businesses reaching neighbours
+Controls people can find
×Hidden settings
×Fake accounts
×Engagement bait
would die on
If a person cannot find the setting, they do not have the control.
