Danone
Danone makes dairy, plant based products, bottled water and specialised nutrition, with a stated mission of bringing health through food.
Warm rounded sans, headings medium weight. Nutrition tables set clearly and never smaller than the claim they support.
make a health claim not permitted for the category
imply a product replaces a balanced diet
style a product beyond what it looks like
Two strains, both listed on the pack, with the study referenced.
Nutrition led and honest. Say what is in it, who it is for and what the evidence supports.
Households buying yoghurt, water and infant or medical nutrition, and the health professionals who advise them.
+Health through ordinary food
+Farmers on long contracts
+Claims that survive a regulator
×Health halos
×Unproven gut claims
×Food styled beyond the product
would die on
Food is where health starts, and that is a claim you have to earn.
