Kia
Kia builds cars and electric vehicles with a design led rebrand, a wide electric line and long warranties as a core promise.
The new signature type set tight and rhythmic, echoing the logo. Headlines short, body copy plain, everything left aligned.
position the brand on price alone
state a warranty without its conditions
use nostalgic or heritage framing
Movement that inspires.
Bold, design led and forward looking. Movement is the theme. Never mention price before design.
Buyers choosing on design and warranty who are not buying a badge with a history.
+Design as the reason to choose
+Long warranties
+Moving faster than older brands
×Being called the cheap option
×Conservative design
×Heritage as an excuse
would die on
A brand with no history is free to design whatever it likes.
