BlackRock
BlackRock is the largest asset manager in the world, running index and active funds, the iShares ETF range and the Aladdin risk platform for institutions.
Strict grid, black type, no display effects. Charts are typographic objects and are set as carefully as the headline.
imply a guaranteed or expected return
omit the risk statement
present past performance as a forecast
Past performance is not a guide. Here is the assumption set.
Institutional and precise. Long term framing, explicit assumptions, risk stated before opportunity.
Institutional investors, pension trustees and advisers allocating other people's money for decades.
+Long horizons
+Low cost index access
+Risk stated up front
×Return promises
×Short term noise
×Opacity in fees
would die on
Fees and risk belong on the first page, not the last.
