Philips
Philips makes health technology: imaging systems, patient monitoring, respiratory care and personal health devices for hospitals and homes.
Clear, calm sans with generous line height. Clinical claims and their evidence always set at readable size, never in footnote grey.
make a clinical claim without its evidence
imply a diagnosis a device cannot make
show patient data that could identify someone
Validated in a study of 1,200 patients, reference below.
Clinical, careful and human. Explain what a device measures, for whom, and with what evidence.
Hospital procurement, clinicians and the consumers buying personal health devices for their own care.
+Evidence before claim
+Care that reaches the home
+Devices clinicians actually trust
×Health claims without studies
×Technology for its own sake
×Patients as data points
would die on
No health claim without a study behind it.
