Oracle
Oracle builds the database, applications and cloud infrastructure that large organisations run their core operations on.
Heavy headings, tight measure, plain body. Product names always in full. No display flourishes.
compare to a competitor without publishing the test
promise zero downtime
quote a price without the terms
Same workload, half the infrastructure cost, published benchmark.
Assertive and comparative. State the performance, the cost and who else runs it. Enterprise reader, no hand holding.
Enterprise IT leaders and database professionals responsible for systems that cannot be allowed to fail.
+Benchmarks published in public
+Databases that never lose a row
+Running the systems that cannot fail
×Marketing without numbers
×Downtime
×Vague pricing
would die on
Claims about databases should be settled with benchmarks, not adjectives.
