Brand profile

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Allianz
Brand DNA

Allianz

Allianz is a global insurance and asset management group covering property, life, health and corporate risk in more than seventy countries.

66%
Background#FFFFFF
12%
Primary#003781
12%
Text#1A1A1A
6%
Surface#1A1A1A
4%
Secondary#96DCFA
Typography
Aa
Allianz NeoDisplay · Modern & cleanAllianz NeoText · Softly rounded

Open, friendly sans with generous line height. Headings medium weight, never heavy. Figures and terms always legible.

Tone
WarmCool
PlainTechnical
SeriousPlayful
ModestConfident
QuietLoud
Never

sell using fear

state a cover without its exclusions

promise a claim outcome

Never says
guaranteed peace of mindrisk-freebulletproofno catch
Sounds like this

Here is exactly what is covered, and what is not.

Reassuring and clear. Explain cover, exclusions and the claims process in words a customer can act on.

Audience

Households and businesses choosing cover, and the brokers and advisers who place it for them.

Loves

+Policies people can actually read

+Paying claims quickly

+Planning for the long term

Loathes

×Small print used as a trap

×Selling on fear

×Claims processes that exhaust people

The hill it
would die on

A policy nobody can understand is not protection.

DensityBalanced
AlignmentLeft
MotionSubtle
AddressFormal
Allianz · brand DNA at a glance 10 of 12 traits
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