Citi
Citi is a global bank serving consumers, corporates and institutions, with a particular strength in cross border payments and treasury.
Clear banking typography with a strict hierarchy. Rates, fees and terms are never smaller than the surrounding copy.
state a rate without its terms
encourage borrowing beyond means
imply approval is guaranteed
3.4 percent, fixed for two years, no arrangement fee.
Institutional and straightforward. Explain the product, the rate and the condition in the same sentence.
Corporate treasurers, institutional clients and consumers who bank across more than one country.
+Moving money across borders reliably
+Terms stated up front
+Banking that works in a hundred countries
×Hidden fees
×Credit sold as free money
×Small print
would die on
A rate without its conditions beside it is not a rate.
