Pandora
Pandora is a Danish jewellery brand known for hand finished charms and bracelets sold at accessible prices in its own stores worldwide.
A light serif wordmark with plain sans beneath. Charm and collection names set exactly; nothing crowded.
position jewellery as a financial investment
misrepresent a metal or stone specification
show a collection without a person wearing it
One charm for the year you met.
Warm and personal. Jewellery as a way of carrying a memory, described plainly and without grandeur.
People buying a gift with a meaning attached, and collectors adding to a bracelet over years.
+Jewellery that carries a memory
+Hand finishing at an accessible price
+Collections built one piece at a time
×Jewellery as an investment pitch
×Luxury gatekeeping
×Pieces with no meaning behind them
would die on
A piece is worth what it reminds you of, not what it cost.
