Tesla
Tesla makes electric cars, batteries and solar products, sells direct to buyers and updates its vehicles over the air.
Thin large headings, tiny legal type, almost no other sizes. Everything sentence case, everything centred over the image.
describe driver assistance as full autonomy
quote a range without its test standard
use a dealership sales tone
Zero to one hundred in 3.1 seconds. 629 km range.
Flat, factual and engineering led. State the range, the time and the price. No adjectives where a number will do.
Early adopters and engineers who compare range, charging and software, and buy without visiting a showroom.
+Selling direct
+Software that improves a car you already own
+Numbers over adjectives
×Dealerships
×Greenwashing
×Features that never ship
would die on
A car should get better after you buy it.
