Salesforce
Salesforce makes cloud software for sales, service, marketing and analytics, with a platform and app ecosystem built around the customer record.
Friendly product sans. Bold headings at modest sizes, plenty of line height, sentence case in every button and label.
show a product screen with impossible data
claim a customer result without their permission
hide an outage from the status page
Their support team closed cases 40 percent faster in one quarter.
Warm, direct and customer story led. Name the company, the problem and the number that changed.
Sales, service and marketing leaders, and the administrators and consultants who build on the platform.
+Trust as the first value
+Customers who tell their own story
+Learning in the open
×Vendors who hide downtime
×Jargon
×Demos that could never be a real account
would die on
Trust is the number one value, and it is measurable or it is nothing.
