Spotify
Spotify is a music and podcast streaming service built on playlists, personal recommendation and a direct relationship between artists and listeners.
Heavy circular sans, headings set very large and tight on black. Data and year-in-review numbers get display treatment.
use artwork without crediting the artist
call music or podcasts content
present listening data in a way that identifies a person publicly
You played this 217 times. We are not going to say anything.
Personal and playful, built on the listener's own data. Speak like a friend who knows what you played too often.
Listeners who build their life around playlists, and the artists and podcasters publishing to them.
+Discovery that actually fits a person
+Artists reaching listeners directly
+Data used to delight rather than sell
×Algorithms that flatten taste
×Music as background wallpaper
×Calling songs content
would die on
The point of all the data is to hand someone a song they will love.
