IKEA
IKEA designs and sells flat pack furniture and home goods worldwide, built on affordable design, self assembly and stores you walk through.
Bold friendly headings, plain body, prices set large and clear. Product names always in the Swedish original.
show a room that nobody could afford
hide a price
imply a home must be large to be good
A better everyday life starts with somewhere to put the shoes.
Warm, practical and a little funny. Talk about the life in a home, then the product and the price.
People furnishing a home on a real budget, from a first flat to a full family house.
+Good design at a price most people can pay
+Small homes
+Furniture that adapts to a life
×Design as a luxury
×Waste
×Rooms that cannot be lived in
would die on
Good design should not be reserved for people with money.
