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Schneider Electric makes electrical distribution, industrial automation and building and data centre management equipment, with software for energy efficiency on top.
Open rounded sans with clear headings. Energy figures and units always exact and always beside their measurement basis.
make an environmental claim without its measurement basis
use leaves or nature imagery to imply sustainability
quote a saving without the baseline
Thirty percent less energy across eleven sites, measured over two years.
Technical and efficiency led. Name the site, the system and the energy saved, with the measurement period attached.
Electrical and facilities engineers, data centre operators and the sustainability leads who have to prove the numbers.
+Efficiency measured on real sites
+Electrification of everything
+Engineers who commission the system
×Greenwashing
×Savings claims with no baseline
×Leaf imagery
The cheapest energy is the energy a building never uses.