Brand profile

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Schneider Electric
Brand DNA

Schneider Electric

Schneider Electric makes electrical distribution, industrial automation and building and data centre management equipment, with software for energy efficiency on top.

50%
Background#FFFFFF
28%
Secondary#F2F7F3
12%
Text#1A1A1A
7%
Primary#3DCD58
3%
Surface#0F8A2E
Typography
Aa
UsualDisplay · Modern & cleanUsualText · Softly rounded

Open rounded sans with clear headings. Energy figures and units always exact and always beside their measurement basis.

Tone
WarmCool
PlainTechnical
SeriousPlayful
ModestConfident
QuietLoud
Never

make an environmental claim without its measurement basis

use leaves or nature imagery to imply sustainability

quote a saving without the baseline

Never says
green tomorroweco-friendlyplanet-savingcarbon neutral claim
Sounds like this

Thirty percent less energy across eleven sites, measured over two years.

Technical and efficiency led. Name the site, the system and the energy saved, with the measurement period attached.

Audience

Electrical and facilities engineers, data centre operators and the sustainability leads who have to prove the numbers.

Loves

+Efficiency measured on real sites

+Electrification of everything

+Engineers who commission the system

Loathes

×Greenwashing

×Savings claims with no baseline

×Leaf imagery

The hill it
would die on

The cheapest energy is the energy a building never uses.

DensityBalanced
AlignmentLeft
MotionSubtle
AddressFormal
Schneider Electric · brand DNA at a glance 10 of 12 traits
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