BYD
BYD makes electric and plug-in hybrid cars, buses and the batteries inside them, having started as a battery manufacturer before building vehicles.
Clear technical sans with headings at modest size. Battery, range and charging figures set large and always with their standard.
quote a range without its test standard
make an environmental claim without a figure
position the brand on luxury
We make our own cells, which is why the pack is that shape.
Engineering and scale led. Talk about the battery chemistry, the vertical integration and the volume built.
Buyers and fleet operators comparing electric vehicles on range, charging and price, and transport authorities buying buses.
+Making the battery as well as the car
+Electric at every price
+Scale as an engineering discipline
×Badge premiums
×Outsourced batteries
×Green claims without figures
would die on
The company that makes the battery decides what the car can be.
